It all begins with visibility. Our team will conduct a thorough SEO audit to find which areas of digital space you currently inhabit, and then provide insightful keyword optimisation services to help you expand into new territory. Our team of SEO experts can improve your Google rating and put you closer to the front of the queue in online search results, through a combination of title tags optimisation, Meta description and keywords, sitemap creation and submission, keywords density, ALT tags and anchor text optimisation. Darano’s team of specialists use complex Google analytics monitoring, combined with competitor backlinks analyses, business listings and infographic submission to assess where your digital USP currently stands and devise a pathway for those all-important next steps. Our digital upgrade services include daily health checks of backlinks and internal links, along with a monthly report, so you can watch your business grow in real time.

We can adjust your site content and architecture according to exhaustive keyword and demographic research, determining who your customers are, where they come from, why they visit and how they search. By building up a clearer picture of who your customers are, we can restructure your online presence to welcome them with seamless search and functionality. This involves connecting search console and analytics with Google Ads promotions, targeting your chosen demographic with promotions tailored to their search habits and the solutions you provide. We can devise up to three ad groups, with as many as two textual ads per ad group, then track your set-up conversions in Google Ads.  Basically, this means you will reach a higher quantity of prospective clients and customers, while the quality of their interaction with your content will also be improved. Progress will be tracked and displayed in a dedicated monthly report.

Bespoke email marketing lets you reach out to prospective clients and partners with timely and intuitive updates. Darano will facilitate this contact through innovative email direct marketing tools (Mailchimp, Salesforce, Sendinblue, etc), and create the content that will help get your message across. Through customized HTML email templates, which can be integrated with an email collection widget on your website, we ensure that your direct communications are smooth, professional and measurable. We build up an extensive database of email contacts for your communications, to ensure your client base is kept in regular contact. Email blasts can be formulated and published on a weekly or monthly basis, with quantitative and qualitative tracking of user interactions provided.

In the online conversation, social media is your mouthpiece. Through a range of technical solutions and creative content, we can help make sure your message comes through loud and clear across a range of platforms.

Darano can help set up your business pages in a full suite of social media platforms, and then populate these sites with content and copywriting tailored to your brand with a distinctive and compelling voice.

Our team will compose, create and publish a weekly posting schedule, to ensure your brand stays current in the online conversation.

We can link social media campaigns to product launches and events promotion, providing personalised responses to interactions and monthly reports to ensure you and your digital neighbours stay closely connected.